Fever partners Richard Schwartz and Curt Tweddell

Who is Fever?

Well, the short answer is we're a team of sales promotion experts. Don't be under whelmed by that term - substantial weight resides in those simple syllables. To be "expert" in the marketing world, you must have ability and experience in thinking, creating, inspiring, and achieving. And, in our case, doing them across a broad scope of categories, from pharma to deli meats. Our leadership team has more than 100 years' experience for some of the world's most progressive marketers. We're an assemblage of talent and experience unmatched for a company its size.

Fever partners Curt Tweddell and Richard Schwartz.

Richard Schwartz

Fever President Richard Schwartz left a career in education and broadcasting to start his own agency. Over the past 25 years he has helped create over five billion dollars in brand growth and net profit for fast food, CPG products in OTC, food and snacks, in every distribution channel, Rx and durable goods. Richard brings a high level of business consultancy, strategic and creative planning and detailed execution to all of Fever's relationships.

 
 

Curt Tweddell

Our Vice President and Creative Director, Curt Tweddell, started out as a production artist for Macy's and became VP, ACD for Falhgren, an Interpublic company. He later joined Bridge Worldwide, a leading digital and relationship marketing agency. While there he was the creative team leader for the agency's Procter & Gamble accounts, which included Luvs, Downy and Metamucil. Curt has worked on everything from frozen novelties to automotive oil in print, broadcast, and digital media.

 
 

Caryn Friedman

Group Account Director Caryn Friedman brings over 20 years of brand management and consumer promotion experience to Fever. After receiving her MBA from NYU, went to work for CPG companies in brand management, marketing products in a variety of categories including food, beverages, laundry care, insecticides, apparel and accessories in the FDM classes of trade. Caryn later focused on consumer promotion working for several agencies. Caryn has worked on many brands, including Coca-Cola, the NBA, Georgia-Pacific, Novartis and Pfizer.


 

Richard on Twitter

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Curt on Twitter

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