Sales growth from $18MM to over $300MM – that's raising the temperature.

Retailers wanted an ownable brand experience to create a true shopping destination for their customers. To meet the needs of both the retailer and the consumer, we created the Sara Lee® Deli Red Wave merchandising system. This flexible, co-branded program increased store sales by increasing the depth of SKU authorization. And consumers ate it up! The brand experienced double-digit growth for 10+ years.

Above: a Red Wave deli