We majored in Snackometry. With Dean's List results.

Nabisco® asked us to turn on the heat for a new product launch while promoting their line of sensible snacks. So we invited consumers to earn their PhD in Snackometry. In online quizzes they earned "snack-centered" degrees to qualify for a series of tiered prizes. The quizzes featured product-specific questions with the answers found in store. The brand got thousands of incremental displays, retail traffic increased and in just four weeks the contest generated tens of thousands of entries.

Left to right: Snackometry home page, Snackometry FSI