We majored in Snackometry. With Dean’s List results.
Nabisco® asked us to turn on the heat for a new product launch while promoting their line of sensible snacks. So we invited consumers to earn their PhD in Snackometry. In online quizzes they earned "snack-centered" degrees to qualify for a series of tiered prizes. The quizzes featured product-specific questions with the answers found in store. The brand got thousands of incremental displays, retail traffic increased and in just four weeks the contest generated tens of thousands of entries.
Project Highlights
- An engaging online and in-store strategic platform that
guaranteed interaction between the consumer and brand
- Promotion drove consumers from the web to in-store displays for
answers to exams that advanced them from Bachelor to Master to
Doctor of Snackometry
- A tiered prize structure encouraged multiple visits
- Over 15,000 displays and 80,000
entries in just four weeks.
Project Images
