Fever: Contagious Marketing

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What We Do
- See how Contagious Marketing raises the temperature for everything from home appliances to snacks.
  Listerine LG Electronics Nabisco
  Benadryl, Pediacare Margherita
How We Do It
- Too many agencies focus exclusively on the interaction between consumer and brand.
  That's where Fever is different.
Schwartzcasts
- Schwartzcasts are examinations of the world of marketing by Fever president Richard Schwartz.
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Who We Are
- Fever is a team of promotion experts.
  Meet the Fever team
Reality Check
Contact
- Find out how we can light a fire under your brand.
  Contact Fever

Case Studies

Double-digit growth for 3+ years.
Now that's some hot capicola!

Margherita Italian Specialty Meats was a mature brand with stagnant sales so Fever created  a contemporary approach that engaged a younger demographic while maintaining their loyal customer base. We energized the brand with a fresh website that taught consumers new ways  to use Margherita products, and introduced special offers to drive volume. To really make the program contagious, we added in-store promotions supported by radio and market-wide FSIs. The result was double-digit growth for over 3 years — no baloney!

Project Highlights

Re-positioned the brand to attract younger audience
Created new graphic identity
Expanded distribution
Developed and executed co-promotion platform with retailers

Project Images

Fever delivered strategic insights and business solutions to help us expand our consumer promotions in the deli and retail categories. Their creative solutions generated outstanding results for over 3 years for the Margherita brand.

Michael J. Paribello

Senior Director of Marketing

Armour-Eckrich Meats