We generated hundreds of millions of impressions for one amazing innovation.

Listerine

The revolutionary form of Listerine Pocketpaks™ created resistance to product trial. We ignited consumer interest with a national one-to-one sampling experience that anticipated consumer questions and leveraged confidence in the Listerine brand. We delivered over 14,000,000 samples, increased awareness, overcame consumer apprehension, created a national buzz and helped create a $200,000,000+ category.

 

Project Highlights

  • Established brand promotional look
  • Consistent brand positioning
  • Great retailer participation
  • Dual locations - oral care aisle and front end
  • 12,000,000+ samples distributed
  • Tens of millions of gross impressions
  • Positive consumer experience and lots of trial
  • Helped create a $200 million dollar category

Project Images

Richard and his team saw the breakthrough potential of Listerine Pocketpaks from the outset and built a truly integrated in-store and out of store plan that generated outstanding results. They came to the table with an experiential program that resulted in unprecedented new product awareness and trial for Pfizer Consumer Healthcare. They were our one-stop partner. From traffic stopping POPAI award winning displays to successfully putting Pocketpaks in the hands of trendsetters to full turnkey execution, they delivered from start to finish with excellence.

Jeff Vernimb

Senior Director Customer Marketing
Pfizer Consumer Healthcare