We added some sizzle to LG refrigerators and moved over 6,500 units for a 250% lift.

LG Electronics

Pretty appetizing results, right? LG asked for a sure-fire idea to increase sales of their high-end four and three door refrigerators, and we delivered. We developed a partnership between LG 
and Omaha Steaks (we handled the whole enchilada, from concept and strategy to completed negotiation) then engaged our proprietary Contagious Marketing methodology to make it sizzle. From print, POS and sampling events, through web launch and email blasts, we coordinated 
over 3,500 participating stores, got 100% merchandising compliance and record-setting results. Well done.

 

Project Highlights

  • 3,585 participating stores
  • 100% merchandising compliance
  • 500,000 promotional inserts in out-bound 
Omaha Steaks orders
  • POS in all 81 Omaha Steaks stores 
and banner ads on their website

 

 

Project Images

Fever pulled together a promotion that both enhanced the LG brand and grew our business, and managed it from concept generation to turnkey execution. This consumer promotion ended up with the highest number of participating retail floors in LG history. We definitely saw the business lift and ROI come through, too. As usual, Fever dealt with any hiccups and issues seamlessly, so our team didn't have to spend time sorting these things out. Our retail customers went out of their way to thank us for the program, and a few have even asked us to run it again!

Ellis Mass

Director of Brand Communications, Home Appliances
LG Electronics USA