Hot? We surpassed the benchmark by 26 times!
We created the Literacy For Life platform for PediaCare and Children's Benadryl because research told us moms (our target audience) cared deeply about literacy. Strategic partnerships with Reading Is Fundamental and Scholastic gave the brands credibility and extended channels of communication so when we invited parents and educators to help their school by entering The Literacy For Life Library Makeover Contest the response was overwhelming. The result? Contest entries exceeded every expectation, except ours.
Project Highlights
- Negotiated strategic partnerships with Reading Is Fundamental
and Scholastic
- Established the creative look for all promotional
materials
- Created content for promotional website and managed the
creative, approval and deployment processes
- Worked with outside vendors to execute additional awareness
building programs
- The Library Makeover contest received over 65,000
entries
Project Images
