We generated hundreds of millions of impressions for one amazing innovation.
The revolutionary form of Listerine PocketPaks™ created resistance to product trial. We ignited consumer interest with
a national one-to-one sampling experience that anticipated consumer questions and leveraged confidence in the Listerine brand.
We delivered over 14,000,000 samples, increased awareness, overcame consumer apprehension, created a national buzz and helped
create a $200,000,000+ category.
Left to right: Samplers in cool weather wearables, PocketPaks booth
Click on images to see what we do
