Our unique approach raises the temperature
at every touchpoint.

No matter what business you're in, selling to consumers or other businesses, if you have a sales force or field reps, distributors or retail partners, every marketing message is passed along through a series of relationships or touchpoints before it reaches its ultimate target. Contagious Marketing acknowledges these touchpoints and takes advantage of the unique dynamics at each to ensure the message reaches the consumer with maximum impact. While we'll be discussing a packaged goods model on the following pages Contagious Marketing can work for any marketer. The key to successful marketing is recognizing the touchpoints and using them to unify and amplify your message.

 

Is your marketing working hard enough?
Read this before you answer.

Too many agencies focus exclusively on the interaction between consumer and brand.

Not bad, necessarily, but just not enough. That's where Fever is different.

We have a much more comprehensive approach. At Fever, we've identified critical relationships, or touchpoints, that must be optimized for maximum marketing impact and results. For packaged goods the touchpoints are:

Raising the temperature at each of these touchpoints is the key to igniting your brand and sparking Contagious Marketing. Click through the five touchpoints to see how they all work together to fuel a brand's fire.

Too many agencies focus exclusively on the interaction between consumer and brand.

Not bad, necessarily, but just not enough. That's where Fever is different.
 
 

Brand and Agency

The first step in raising the temperature is to undertake a complete and thorough understanding of the brand, as well as the dynamics of all the brand's relationships. Of course we study the marketplace and the competitive set to define challenges and opportunities. Most agencies stop here but we're just beginning to heat things up.

Fever goes beyond the expected. We initiate dialogues with the brand, its internal teams, external teams, retailers, and consumers. We learn how everyone involved with the brand thinks, and what motivates them. We get to know the brand as if it were our own.

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Marketing and Sales

One of the most challenging relationships is between marketing and sales. Marketing wonders why sales doesn't properly execute and leverage their support while sales maintains that marketing doesn't understand their needs. It's a real mess.

At Fever, we make it our job to warm up the marketing and sales relationship. We understand what marketing wants and what sales needs. We create programs that provide sales with the leverage to get more SKUs, volume, retailer participation, and display real estate. As a result, marketing and sales objectives are met.

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Sales and Retailer

The retailer is the gatekeeper. Sales needs the keys to open the gate. We take the dynamic retail environment and the retailer's needs into account as we work with sales to create programs that ensure retailer participation and sales success.

We begin by checking the temperature of each individual retailer, since no two are exactly alike. We take all we learn into account developing strategies and promotions that make it easy for the retailer to become an active participant in building store traffic, increasing purchases, and encouraging repeat visits.

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Retailer and Consumer

The next hot spot in raising the temperature is the relationship between Retailer and Consumer. Fever develops programs that help the retailer reinforce the relationships with their customers.

We listen to what retailers want and need. We get into the minds of the consumer. Then we put it all together, enhancing the retailer's image every step of the way, by providing consumers with reassurance of quality and value through unique and engaging shopping experiences.

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Consumer and Brand

This is where things really get hot. Understanding and leveraging the dynamics at the other four touchpoints sets the stage for a truly effective Consumer and Brand relationship. At this touchpoint, we create a positive connection with consumers through benefit driven advertising and promotions.

Fever does this by adhering to brand positioning, creating marketing that resonates with brand personality and promotions that provide real value for the consumer.

Contagious Marketing works, take a look at what we do and then contact Fever. We'll put Contagious Marketing to work for
your brand.

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